Two exceptional pieces of journalism emerged over the weekend about the streaming marketplace. The first came from CNBC’s Alex Sherman, who provided a long, in-depth history of how AT&T’s management led HBO Max to where it is today.
The second came from The Financial Times’ Anna Nicolaou, who wrote about how Disney has been navigating its transition to digital.
A common theme in both articles is the PARQOR hypothesis: both Disney and AT&T have been introducing streaming services into ecosystems where the users are already monetized in multiple ways. Whereas Disney is the optimal ecosystem for Disney+, AT&T has failed HBO Max in key ways.
After these two articles, above, we need to revisit the PARQOR Hypothesis, especially Disney. The big question in all of this is, what will Disney do with its theatrical model on Thursday?