I was interviewed by Brandon Katz of the Observer after Disney’s Investor Day:
“My rapid reaction is that this is a company that knows it needs to improve ARPU and is highly focused on that,” Andrew Rosen, former Viacom digital media exec and founder of streaming newsletter PARQOR, told Observer. “It also seems to be savvy to the fact that Disney Plus, on its own, has upper bounds in its growth that Star, Star+, and Hotstar burst through globally. It’s no accident their projections tripled to quadrupled.”
The premise that Disney Plus had upper bounds on its growth seems contrarian, but Disney’s Investor Day confirmed, if not rewarded, my skepticism about Disney’s ability to execute a Direct-to-Consumer model.
Given that Disney announced 137MM total subscribers worldwide, and expects to triple its previous subscriber base estimates for 2024 (at least), why would anyone argue this contrarian take unless they were trying to be unnecessarily provocative?
There are two answers to that question: Star and Star Plus.