AI is rewriting the
entertainment industry.

PARQOR reflects the mindset of revealing hidden patterns in marketplaces.

The branding is a nod to parkour, the practice of navigating urban environments creatively and efficiently.

I am Andrew Rosen. Puck News recently described me as “the digital media savant.”

I started my executive career in 2005 when Google's Search Engine Optimization and direct-to-consumer became the new paradigms. Inside the building, I learned what the smartest executives were missing or struggling to understand.

I then cut my teeth as a media and technology analyst during the streaming era, including writing the Medium Shift column for The Information.

Now, with over 20 years of experience in digital media, I track how generative AI is a fundamentally new medium—not just history repeating itself.

Our analysis has been cited by The Information, Variety, Deadline and Wired, among others.