PARQOR connects the dots to help you unlock your competitive edge

Market analyses of OTT streaming that highlight the connections between macro industry trends and strategic, operational, & financial business planning success.

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PARQOR offers four frameworks to help you to be smarter about the future of media:

✓ The IAC MGM Hypothesis.

Why IAC‘s bet on MGM Resorts provides an invaluable framework for predicting future of legacy media companies.

✓ Fiduciary vs. Visionary Executives.

Why executive incentives are a strong indicator of whether a legacy media company’s bet on OTT streaming is likely to succeed.

✓ Value Proposition Design.

Does the value proposition of the streaming service map to a target customer? Who are the target customers? Does the service have product-channel fit?

✓ The Curse of the Mogul.

CEOs believe the media industry involves managing creative talent and artistic product”, and therefore legacy media “is not subject to appraisal using traditional strategic, financial or management metrics.”. That legacy has played out in the industry-wide pivot to streaming.

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Click here to subscribe annually at a discounted rate.

Monday AM Subscriber

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Curated “earthquakes”, key stories, and blog posts from the previous week which prepare you for your Monday am meetings.

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Analysis that ties the big picture of the streaming marketplace to executive and investment decision-making at streaming companies

Downloadable reports and whitepapers

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Quotes from readers:

The SVOD and AVOD spaces are quickly changing niches in the media space and increasingly important for media executives to understand. As entertainment companies are working to shift to new business models, Andrew is synthesizing and helping us all to understand these market shifts.

Eric Kuhn, Former CMO of Layer3TV

Kudos to Andrew Rosen for his PARQOR LLC newsletter. If you’re trying to make sense of the video-on-demand space, whether around subscriptions (SVOD) or advertising (AVOD), his newsletter somehow keeps getting better.

David Berkowitz, Serial Marketer