PARQOR connects the dots to help you unlock your competitive edge

Market analyses of OTT streaming that highlight the connections between macro industry trends and strategic, operational, & financial business planning success.

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Read PARQOR’s enthusiastically reviewed “Learnings from OTT streaming in 2020, Predictions for 2021” presentation

PARQOR offers four frameworks to help you to be smarter about the future of media:

✓ The PARQOR Hypothesis. 

Why IAC‘s bet on MGM Resorts provides an invaluable framework for predicting future of legacy media companies.

✓ Fiduciary vs. Visionary Executives. 

Why executive incentives are a strong indicator of whether a legacy media company’s bet on OTT streaming is likely to succeed.

✓ Value Proposition Design/Product Channel Fit.

Does the value proposition of the streaming service map to a target customer? Who are the target customers? Does the service have product-channel fit?

✓ The Curse of the Mogul.

CEOs believe the media industry involves managing creative talent and artistic product”, and therefore legacy media “is not subject to appraisal using traditional strategic, financial or management metrics.”. That legacy has played out in the industry-wide pivot to streaming.

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Curated “earthquakes”, key stories, and blog posts from the previous week which prepare you for your Monday am meetings.

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Analysis that ties the big picture of the streaming marketplace to executive and investment decision-making at streaming companies

Downloadable reports and whitepapers

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Contact us to learn about our Elite plan, which includes consulting (1-hour meeting per Quarter) and our exclusive off-the-record meetings and presentations with C-suite and senior executives

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Quotes from readers:

The SVOD and AVOD spaces are quickly changing niches in the media space and increasingly important for media executives to understand.  As entertainment companies are working to shift to new business models, Andrew is synthesizing and helping us all to understand these market shifts.

Eric Kuhn, Former CMO of Layer3TV

Kudos to Andrew Rosen for his PARQOR LLC newsletter. If you’re trying to make sense of the video-on-demand space, whether around subscriptions (SVOD) or advertising (AVOD), his newsletter somehow keeps getting better.

David Berkowitz, Serial Marketer

Your newsletter is TOO good

Brian Stelter, Anchor of Reliable Sources and @CNN 's chief media correspondent

Some of PARQOR’s most engaged, loyal readers to date:

andrew rosen

About Us

PARQOR originally  was launched in February 2016 as a weekly newsletter written by Andrew A. Rosen about the digital video marketplace. Andrew is a former Viacom executive who worked and consulted closely with senior executives across MTV Networks and BET Networks divisions between 2005 and 2016. He is an independent, sometimes contrarian, writer who leverages a blend of factual evidence and analysis to deliver tangible, actionable business insights for his readers.