CEOs believe the media industry involves managing creative talent and artistic product”, and therefore legacy media “is not subject to appraisal using traditional strategic, financial or management metrics.”. That legacy has played out in the industry-wide pivot to streaming.
The SVOD and AVOD spaces are quickly changing niches in the media space and increasingly important for media executives to understand. As entertainment companies are working to shift to new business models, Andrew is synthesizing and helping us all to understand these market shifts.
Eric Kuhn, Former CMO of Layer3TV
Kudos to Andrew Rosen for his PARQOR LLC newsletter. If you’re trying to make sense of the video-on-demand space, whether around subscriptions (SVOD) or advertising (AVOD), his newsletter somehow keeps getting better.
Some of PARQOR’s most engaged, loyal readers to date:
PARQOR originally was launched in February 2016 as a weekly newsletter written by Andrew A. Rosen about the digital video marketplace. Andrew is a former Viacom executive who worked and consulted closely with senior executives across MTV Networks and BET Networks divisions between 2005 and 2016. He is an independent, sometimes contrarian, writer who leverages a blend of factual evidence and analysis to deliver tangible, actionable business insights for his readers.