Revealing Insights

REVEALING INSIGHTS

PARQOR focuses on the post-“streaming wars” convergence of legacy media, audio, gaming, e-commerce, and the Creator’s Economy.

The PARQOR Five Frameworks

The Curse of the Mogul

The Curse of the Mogul

This framework highlights instances where media company CEOs may be rewarding content creators at the expense of shareholder value.

Fiduciary vs Visionary Framework

Fiduciary vs. Visionary Executives

The Fiduciary vs. Visionary framework highlights both the incentives and constraints around executive decisions. Visionaries are more agile decision-makers than Fiduciaries, who may be constrained by corporate strategy, operations, or finances.

Product Channel Fit

Product Channel Fit

This framework focuses on the optimal channels where streaming services can reach their target audiences.

The PARQOR Hypothesis

The PARQOR Hypothesis

This framework focuses on a specific set of conditions (BEADS Acronym) to identify media businesses most likely to succeed in streaming in the 21st century.

Co-opetition

This framework focuses on helping to understand when platforms are better incentivized to cooperate with competitive streaming services, and when they are better incentivized to compete.

If you don’t know Andrew Rosen from PARQOR LLC, you’re missing out on one of our generation’s greatest minds, thinking through the marketing needs, and how that strategy plays out from one big corporation to the other.

Hear More

Hollywood Breaks Podcast Episode 51

Your newsletter is TOO good

Brian Stelter, Anchor of Reliable Sources and @CNN’s chief media correspondent

The SVOD and AVOD spaces are quickly changing niches in the media space and increasingly important for media executives to understand. As entertainment companies are working to shift to new business models, Andrew is synthesizing and helping us all to understand these market shifts.

Eric Kuhn, Former CMO of Layer3TV

Must-read Monday AM Briefings, Member Mailings (Tuesday/Wednesday), and Mic Drops (Friday) about the OTT Streaming Marketplace

About Us

Since 2016, Andrew has been writing about the streaming marketplace for C-Suite executives at media companies, elite digital media holding companies, investment banks and Venture Capital firms. PARQOR originally was launched in February 2016 as a free weekly newsletter about the digital video marketplace.

He is a former Viacom executive who worked and consulted closely with senior executives across MTV Networks and BET Networks divisions between 2005 and 2016.

His research focuses on the incentive structures and psychology of executives and businesses across the OTT streaming marketplace – from incumbents to visionary disruptors to investors.

He is an independent, sometimes contrarian, writer who leverages a blend of factual evidence and analysis to deliver tangible, actionable business insights for his readers.