REVEALING INSIGHTS
PARQOR is the guide every media and technology executive needs to navigate media’s evolution from wholesale to retail business models.
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What is
PARQOR?
Revealing the potential in everyday markets, questioning established ideas and common wisdom, and reassessing the moving pieces of marketplaces.
About
PARQOR
How to pronounce: “Paar – kor”
PARQOR serves C-suite and senior executives and investors with unique analysis about media’s evolution from wholesale to retail models.
Who
We Are
The first third-party publisher on The Information Newsletter Network
![](https://parqor.com/wp-content/uploads/2022/09/Parqoricon-red-blue-arrow.png)
Monthly opinion column for The Information distributed to over 45,000 subscribers internationally
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Over 17 years of corporate and entrepreneurial experience in digital media, beginning in Strategy & Operations at MTV Networks Digital Media Group in 2005
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Concentration on digital video marketplace for executives since 2015, and deeper analysis of streaming since 2019
Today’s
Market
Coverage
Clear market signals are difficult to detect
![](https://parqor.com/wp-content/uploads/2022/09/Parqoricon-red-blue-arrow.png)
Journalists focus on gathering information
![](https://parqor.com/wp-content/uploads/2022/09/Parqoricon-red-blue-arrow.png)
Research & financial analysts are laser- focused on hypotheses and/or key metrics;
![](https://parqor.com/wp-content/uploads/2022/09/Parqoricon-red-blue-arrow.png)
Executives often lose sight of the bigger picture; and,
![](https://parqor.com/wp-content/uploads/2022/09/Parqoricon-red-blue-arrow.png)
Management consultants are not always battle-tested
![andrew-rosen](https://parqor.com/wp-content/uploads/2021/05/andrew-rosen.png)
About Us
Andrew Rosen is the Founder of PARQOR LLC. He is the author of Medium Shift, a monthly column on The Information tracking the transformations underway in the media business. Author of The Medium, a newsletter offering deep insight and analysis of the media marketplace as the business models for “premium content” are redefined by creators, tech companies and 10 million emerging advertisers. A former Viacom digital media executive (MTVN, BET) who has researched and written about the streaming marketplace for C-Suite executives and investors since 2015.