REVEALING INSIGHTS
PARQOR is the guide every media and technology executive needs to navigate media’s evolution from wholesale to retail business models.
What is
PARQOR?
Revealing the potential in everyday markets, questioning established ideas and common wisdom, and reassessing the moving pieces of marketplaces.
About
PARQOR
How to pronounce: “Paar – kor”
PARQOR serves C-suite and senior executives and investors with unique analysis about media’s evolution from wholesale to retail models.
Who
We Are
The first third-party publisher on The Information Newsletter Network
Monthly opinion column for The Information distributed to over 45,000 subscribers internationally
Over 17 years of corporate and entrepreneurial experience in digital media, beginning in Strategy & Operations at MTV Networks Digital Media Group in 2005
Concentration on digital video marketplace for executives since 2015, and deeper analysis of streaming since 2019
Today’s
Market
Coverage
Clear market signals are difficult to detect
Journalists focus on gathering information
Research & financial analysts are laser- focused on hypotheses and/or key metrics;
Executives often lose sight of the bigger picture; and,
Management consultants are not always battle-tested
About Us
Andrew Rosen is the Founder of PARQOR LLC. He is the author of Medium Shift, a monthly column on The Information tracking the transformations underway in the media business. Author of The Medium, which identifies essential signals on how technology is shaping creativity, and how creatives are evolving in response. A former Viacom digital media executive (MTVN, BET) who has researched and written about the streaming marketplace for C-Suite executives and investors since 2015.
