About Us

About PARQOR

“Revealing Insights” is the simplest encapsulation of PARQOR’s approach to analyzing the post-“streaming wars” convergence of legacy media, gaming, audio, e-commerce, and Creator Economy business models. 

It’s about revealing insights from the executive’s perspective: the driving assumptions, the internal analysis, the envisioned outcomes for driving enterprise value, and the risk/ reward calculation.

It is also about delivering revealing insights that either offer marginal value or fundamentally transform your perspective.

PARQOR’s Five Frameworks are valuable resources for revealing the connections and disconnects between macro industry trends and strategic, operational, & financial business planning success.

PARQOR’s Brand

PARQOR’s brand has always drawn inspiration from “parkour”, the sport which “involves seeing one’s environment in a new way, and envisioning the potential for navigating it by movement around, across, through, over and under its features”. The Five Frameworks have organically emerged through PARQOR mailings over the past year to reveal new insights, if not offering five new ways of revealing insights.

This quote from a paper about the “Parkour eyes” of practitioners of parkour, called “Traceurs”, helps to explain PARQOR’s philosophy:

Traceurs speak of ‘parkour eyes’, a specific way of looking; gradually, places which have not previously been seen as attractive or appealing start to reveal interesting details and opportunities for inventive practice.

It is a good, implicit explanation of PARQOR’s tagline, “Revealing Insights”.

About Andrew A. Rosen, Founder & Principal

Andrew A. Rosen has been writing about the streaming marketplace for C-Suite and Senior executives and investors since founding PARQOR in 2015. Andrew is a former media executive who is also a published author.

He has a background in law (J.D., NYU ‘03), so he can understand and explain how some combination of markets, law, ethics, and/or technical infrastructure (or, architecture) may constrain – or “regulate” – the strategy of a streaming business. Andrew also has a background in History (B.A., Yale ’98 with Distinction), so he is skilled in understanding and explaining the cyclicality of markets and broader, macro trends.

He worked at MTV Networks between 2005 and 2008, and consulted for three consecutive heads of BET Digital between 2008 and 2016. Andrew is a member of the New York State Bar, and was a Term Member at the Council on Foreign Relations from 2006 to 2012.  

You can read more about Andrew’s experience here.

Andrew is available for consulting projects, and speaking engagements. You can contact him to learn more.

Frequently-Asked Questions

What is PARQOR?

All PARQOR mailings are sent from The PARQOR Substack. PARQOR mailings provide five proprietary, sophisticated and easy-to-follow frameworks for executives and investors to better understand business strategies and tactics in OTT streaming. 

What makes PARQOR unique?

PARQOR’s insights are written from an executive’s perspective often not found in journalists’ reporting or financial research analysts’ reports:

  • Journalists focus on gathering information,
  • Research and financial analysts focus on processing that information through traditional financial, operational and strategic analyses;

However, journalists do not always understand the business implications of the information they have surfaced, and research and financial analysts do not always understand the incentives behind corporate and executive decision-making.

PARQOR’s Five Frameworks focus on identifying the incentives behind corporate and executive decision-making, and how they lead to different outcomes than journalists and/or research analysts may be predicting.

I’m an investor, how are you helping me?

The Five Frameworks offer unique lenses on the marketplace and evidence-based arguments to highlight what you may or may not be seeing in a company’s streaming strategy.
The frameworks focus on executive decision-making, and help you to better understand whether the strategies are feasible, are actually tactics, or are destined to fail.

Also, Andrew has built a strong network of C-suite and senior executives in the streaming marketplace, finance leaders in the space, and the smartest journalists in the space, which enable him to deliver unusually valuable and informed perspectives.

I’m a C-suite or senior executive, how are you helping me?

When Andrew was an executive within Viacom working closely with C-suite and senior executives, the disconnects between strategy and execution could often be explained by disconnects between incentives and execution:

  • Who were the lead digital media executives, and what were they incentivized to do to innovate?
  • What did they need to do to innovate?
  • Who were the executives in important partner divisions, like ad sales, and what were they incentivized to do to help that innovation, if at all?
  • What happened when those incentives did not align?

PARQOR’s Five Frameworks are a uniquely valuable set of tools to help you to better identify the disconnects between incentives and execution.

Can you explain the subscription model? What am I paying for?

In Member Mailings (paid – on Tuesdays or Wednesdays), Andrew offers longer form, deeper dive analyses of recent marketplace developments or key events. These analyses offer robust, highly researched, and in-depth analyses on the financial, strategic, operational, and creative recent marketplace developments or key events.

Member Mailings are typically around 3,000 words.

There are also two weekly mailings available to all subscribers which you will get complimentary with your Membership:

  • In Monday AM Briefings (free – on Mondays), the stories and trends in OTT streaming you need to know for the morning and the week ahead.
  • In Mic Drops (free – on Fridays), Andrew celebrates successful predictions he has made, alongside GIFs from the OTT service about which I made the predictions.

PARQOR’s services are fully sustained by memberships.


CONNECTING THE DOTS TO UNLOCK YOUR COMPETITIVE EDGE

PARQOR focuses on the incentive structures & psychology of executives & businesses across the OTT streaming marketplace.